The hook of the premise, the same one that lured in so many people with fake rape allegations and pro-slavery themes, managed to enrage a lot and to keep them watching with a promise of justice porn. Which is actually really funny when you look back at what they were saying and what the show ended up being. And as usual what matters the most is the execution and not the initial hook or how popular a show is. Before you know it everyone was watching and talking about the Shield Hero. It ain’t like other isekai! This one is different! These fans were so vocal about it they managed to attract a lot of random people who got curious by the ongoing controversy. One of the usual excuses any fan says about any show he likes is how it’s a subversion.
This in turn motivated the defenders of the light novel to write long essays for defending the anime. Just like it happened with Goblin Slayer some seasons before, the touchy premise of fake rape allegations and pro-slavery themes triggered the social justice warriors. 1) The hook A lot of people were really hyped during the early episodes of this anime because of a little thing called Outrage culture.
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